ABOUT THE BRAND INTEGRITY COALITION
The Brand Integrity Coalition is a mission of the Appliance Parts Distribution Association (APDA), created to ensure that consumers are always provided OEM (original equipment manufacturer) parts, when consumers go to market for a replacement part.
The Mission of the Brand Integrity Coalition is to:
⦁ Defend and Maintain consumer trust using only industry original parts
⦁ Fight for brand integrity by attacking and exposing misrepresentation in the marketplace
⦁ Foster Safety, Confidence, and Integrity for the consumer by demanding OEM (original equipment manufacturer) Parts.
When purchasing a part online, always make sure you look for the Brand Integrity Coalition logo, to ensure that you are buying from a trusted source.
ABOUT THE APPLIANCE PARTS DISTRIBUTORS ASSOCIATION (APDA)
The Appliance Parts Distributors Association (APDA) is a professional association of independent businesses that aspire to provide the highest level of quality service, support and information to its customers and suppliers which make its value indispensable to the parts distribution channel.
The Mission of APDA is to:
⦁ Create stronger relationships between industry stakeholders.
⦁ Assume a key role in supporting service initiatives in order to enhance the consumer experience.
⦁ Promote the development of processes and technologies critical to the industry.